You are here:
  1. Home
  2. Filterable categories
  3. Customers
  4. Automotive Customer Study 2025

Detailed description

The Automotive Customer Study 2025 is based on an in-depth analysis of 3,641 voluntary respondents during the March survey period. The sample includes customers who purchased new cars, used cars, and owners of battery electric vehicles (BEVs).

To further enrich the study, a panel dedicated to Gen Z Early Adopters was also integrated, allowing for a direct comparison with new consumer trends in the Italian automotive market.

Main contents of the Report:
  • Role of Dealer and Brand, Analysis of the Relationship between Dealers, Car Brands, and Customers
  • Online experience, an in-depth look at the impact of digitalization on car purchasing, including online research and digital touchpoints.
  • Electric, evolution of the perception and demand for electric vehicles (EVs) and plug-in hybrids.
  • Used cars: trends and preferences in the used market, an increasingly strategic segment.
  • ESG: how sustainability, social responsibility, and governance influence automotive purchasing choices.
  • Expectations for the future, a forward-looking vision of consumer trends for the next car, including purchasing options, insurance packages, and innovation.
What you'll find in the Report
  • Analysis based on interviews with over 3,600 customers of Italian dealerships.
  • Updated data through 2025 with exclusive insights into emerging trends
  • More than 100 graphs and tables divided into 6 different chapters

Product Information

Language

Italian

Total pages

85 (Complete Study)

Release date

May 2025

Format

Digital (PDF)

Automotive Customer Study 2025

What are the new consumer trends in the Italian automotive market? This is the key question behind Quintegia's annual study dedicated to the customer analysis of dealerships located throughout the country In an industry marked by profound changes and ongoing uncertainties, the report offers a detailed and up-to-date analysis of the buying behaviors, emerging preferences and new expectations of Italian consumers. Discover the Automotive Customer Study 2025 now   Discover the Automotive Customer Study 2025 now
Contact Us

Detailed description

The Automotive Customer Study 2025 is based on an in-depth analysis of 3,641 voluntary respondents during the March survey period. The sample includes customers who purchased new cars, used cars, and owners of battery electric vehicles (BEVs).

To further enrich the study, a panel dedicated to Gen Z Early Adopters was also integrated, allowing for a direct comparison with new consumer trends in the Italian automotive market.

Main contents of the Report:
  • Role of Dealer and Brand, Analysis of the Relationship between Dealers, Car Brands, and Customers
  • Online experience, an in-depth look at the impact of digitalization on car purchasing, including online research and digital touchpoints.
  • Electric, evolution of the perception and demand for electric vehicles (EVs) and plug-in hybrids.
  • Used cars: trends and preferences in the used market, an increasingly strategic segment.
  • ESG: how sustainability, social responsibility, and governance influence automotive purchasing choices.
  • Expectations for the future, a forward-looking vision of consumer trends for the next car, including purchasing options, insurance packages, and innovation.
What you'll find in the Report
  • Analysis based on interviews with over 3,600 customers of Italian dealerships.
  • Updated data through 2025 with exclusive insights into emerging trends
  • More than 100 graphs and tables divided into 6 different chapters

Product Information

Language

Italian

Total pages

85 (Complete Study)

Release date

May 2025

Format

Digital (PDF)

    Do you need further information?


    View similar