Automotive Customer Study 2026

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Detailed description

The 2026 Automotive Customer Study is based on an in-depth analysis conducted among 4,700 voluntary respondents in March. The sample includes customers who have purchased new cars, used cars, and BEV owners, with a specific segment dedicated to Gen Z, allowing for a direct comparison with new consumer trends in the Italian automotive market.

Main contents of the Report:

Role of Dealer and Brand, Analysis of the Relationship between Dealers, Car Brands, and Customers
Online experience, an in-depth look at the impact of digitalization on car purchasing, including online research and digital touchpoints.
Electric Vehicles: Shifting Perceptions and Demand for Battery Electric Vehicles (BEVs)
Used cars: trends and preferences in the used market, an increasingly strategic segment.
ESG: how sustainability, social responsibility, and governance influence automotive purchasing choices.
Outlook for the future, a forward-looking perspective on consumer trends for the next generation of cars, including purchasing options, insurance packages, and new brands.

What you'll find in the Report

Analysis based on interviews with over 4,700 customers of Italian car dealerships.
Data updated through 2026 with exclusive insights into emerging trends
More than 100 graphs and tables divided into 6 different chapters

Product Information

Language

Italian

Total pages

102 (Full report)

Release date

May 2026

Format

Digital (PDF)

What are the latest consumer trends in the Italian automotive market? This is the key question underlying Quintegia’s annual study, which analyzes customers at dealerships across the country. In an industry marked by profound changes and ongoing uncertainty, the report offers a detailed and up-to-date analysis of purchasing behaviors, emerging preferences, and the new expectations of Italian consumers.

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