The study was conducted to map the brands entering the European and/or Italian market. The following were considered:  over 65 brands  in depth about 40 brands interested in the European market. The focus is on brands  autovetture e, in termini di offerta, si approfondiscono i modelli elettrici o plug-in in gamma. La sezione introduttiva è dedicata ai  brands recently entered in Italy, where they are analyzed 17 brands with BEV or PHEV in their range. The next two sections are dedicated to other brands that have entered Europe (and not Italy) and those intending to enter, for a total of 17 more.  22 brands examined in depth. The framework incoming brands analysis framework is based on 6 dimensions shown below:

• Investors and brand strength
• Range and motorization
• Mobility formulas
• Online sales
• Sales network
• Presence in Europe

In addition to the summary representation, according to the framework above, qualitative information and news reports are available that deepen the analysis by brand.

In addition, an analysis of the BEV and PHEV models offered by emerging brands in Europe and Italy is provided, with an indication of the “starting from” price range offered to consumers.

Finally, there is an overview of the distribution models adopted by the new brands and some news and interesting facts from well-known tech companies and manufacturers..

The data and information covered in the Report are collected from multiple sources and updated as of June 2025.