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Detailed description

The objective of the Dealer Network Study is to provide a structured and continuous analysis of the organization of passenger car and light commercial vehicle brand networks in Italy, examining their evolution over time, distribution strategies, and key business management decisions implemented through dealers.

The study enables a consistent interpretation of sales and service touchpoints and the policies adopted by brands, offering a comparative framework to understand brand positioning and market approach in response to consumer needs. 

The full report is structured into multiple releases and includes qualitative and quantitative analyses of network structures (sales and service), management policies, and performance metrics, with a specific focus on the leading dealer groups operating in Italy. 

The Executive Summary of the authorized networks release presents the network structure in terms of companies and outlets (sales and service points), updated as of January and analyzed over time. 

The analysis also considers the entrepreneurial dimension of operators and the level of multi-brand presence within their portfolios. 

The study is based on a structured process of data collection and integration from official and proprietary sources, ensuring consistency, comparability, and continuity of information over time.

Product Information

Language

Italian

Total pages

10

Release date

April 2026

Format

Digital (PDF)

Dealer Network Study 2026 – Executive summary

The Dealer Network Study analyzes the organization of passenger car and light commercial vehicle brand networks in Italy, examining their presence across the country, distribution strategies, and business management approaches. The study provides a structured overview of sales and service activities through qualitative and quantitative analyses of network structures, management policies, and performance metrics, with a focus on the leading Italian dealer groups.
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Detailed description

The objective of the Dealer Network Study is to provide a structured and continuous analysis of the organization of passenger car and light commercial vehicle brand networks in Italy, examining their evolution over time, distribution strategies, and key business management decisions implemented through dealers.

The study enables a consistent interpretation of sales and service touchpoints and the policies adopted by brands, offering a comparative framework to understand brand positioning and market approach in response to consumer needs. 

The full report is structured into multiple releases and includes qualitative and quantitative analyses of network structures (sales and service), management policies, and performance metrics, with a specific focus on the leading dealer groups operating in Italy. 

The Executive Summary of the authorized networks release presents the network structure in terms of companies and outlets (sales and service points), updated as of January and analyzed over time. 

The analysis also considers the entrepreneurial dimension of operators and the level of multi-brand presence within their portfolios. 

The study is based on a structured process of data collection and integration from official and proprietary sources, ensuring consistency, comparability, and continuity of information over time.

Product Information

Language

Italian

Total pages

10

Release date

April 2026

Format

Digital (PDF)

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