Dealer Marketing Monitor 2026

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Detailed description

The Dealer Marketing Monitor was created with the aim of monitoring the current state and future prospects of dealerships in their customer communications, delving into key topics such as the importance of customer data. Specifically, the framework underlying the study is called Intelligent Retail, a framework developed by Quintegia that outlines the key steps for optimal customer management through the strategic use of data

Respondents and Methodology:

The methodology of the Dealer Marketing Monitor was developed through qualitative interviews with more than 118 dealership marketing managers.

Specifically, the analysis includes:

Panoramica (Intelligent Retail Framework)
Intelligent Retail: Data Collection and Updates
Intelligent Retail: Data Collection and Analysis
Intelligent Retail: Launching Initiatives
Intelligent Retail: Monitoring and Optimization

Product Information

Language

Italian

Total pages

27 (Full Report)

Release date

May 2026

Format

Digital (PDF)

This study explores the perspectives of marketing managers at car dealerships, who play a key role in interpreting the strategies and challenges associated with customer relations. The survey offers an in-depth analysis of communication management in the current context, characterized by rapid changes in the channels and languages to be adopted. Using a proprietary framework developed by Quintegia, the study maps the opinions of marketing managers, providing a clear and up-to-date picture of the internal dynamics within dealerships. It highlights the structure and outlook of a constantly evolving sector.

Versions

Full report (IT)

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