Dealer Marketing Monitor 2025

Detailed description

The Dealer Marketing Monitor was created with the aim of tracking the current setup and future outlook of dealership communication strategies, with a specific focus on key topics such as the importance of customer data and the targeting of business clients. The foundation of the study is the Intelligent Retail framework, developed by Quintegia, which outlines the key steps for optimal customer management through the strategic use of data.

Respondents and Methodology:

The Dealer Marketing Monitor is based on qualitative interviews with over 130 Marketing Managers from automotive dealerships.

The analysis includes:

Overview (Intelligent Retail Framework)
Intelligent Retail: Data Collection & Updating
Intelligent Retail: Data Interpretation & Analysis
Intelligent Retail: Initiative Activation
IIntelligent Retail: Monitoring & Optimization
Focus on Business Customers

An extended version of the report is available upon request, featuring a dedicated focus on OEM support for local marketing. This section examines the relationship between dealers and OEMs, specifically assessing satisfaction levels with the support provided in local marketing activities. It explores issues such as brand strategy and the degree of customization allowed.

Product Information

Language

Italian

Total pages

31 (Complete Study)

Release date

May 2025

Format

Digital (PDF)

This study explores the perspective of dealership Marketing Managers, key figures in interpreting strategies and challenges related to the relationship with the end customer. Automotive Consumer The survey offers an in-depth analysis of communication management in the current context, characterized by rapid changes in the channels and languages to be adopted. Through a proprietary framework developed by Quintegia, the study allows the opinion of marketing managers to be mapped, returning a clear and up-to-date picture of the internal dynamics of dealerships. Showing assets and perspectives of a constantly evolving industry.

Versions

Complete study

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