The methodology of the Company Car Canvas was developed through a panel of preliminary qualitative interviews with dealers, followed by two quantitative surveys involving more than 500 Business Clients (including self-employed professionals and companies) and over 230 dealership representatives, such as Owners, Brand and Fleet Managers, as well as Marketing Managers, who were asked to respond to specific questions.

The analysis includes:

• Introduction (Focus on the Italian-European market)
• Products and services (360° service, new car brands, long-term rental, mobility platforms, electric vehicles)
• Communication and interaction (interaction quality, service booking, remote purchasing)
• At-home services (test drive, home delivery, pick-up & delivery, at-home maintenance)
• In-dealership experience (dedicated solutions, extended workshop hours, consultancy)

An extended version of the report is available upon request, with a focus on personal profiles identified using statistical techniques such as PCA (Principal Component Analysis) and cluster analysis, which helped detect recurring patterns and behaviors within the sample. These represent profiles with clearly distinct needs and attitudinal traits, with evident implications for the expected customer experience.