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Detailed description
The Study involved 5,624 voluntary respondents in the survey period March 2024. The sample is divided into Recent owners (3,026 cases) who bought a car from 2022 onwards and Prospect owners (1,908 cases) who bought a car before 2022. Of both profiles, a distinction was made between New and Used profiles.
The sample was supplemented with a Gen Z Early Adopter panel for comparison with market trends and a BEV owner sample.
Study is conducted with the support of Mawdy Services (formerly known in Italy as Mapfre Warranty)
Product Information
Language
Italian
Total pages
92 (Complete study)
Release date
May 2024
Format
Digital (PDF)
Automotive Customer Study 2024
The Automotive Customer Study 2024 involved 5,624 voluntary respondents with the aim of understanding trends and intercepting needs in order to innovate the customer experience. They are available:
- The public summary
- The full version with all chapters
- The individual chapters of the Study
Detailed description
The Study involved 5,624 voluntary respondents in the survey period March 2024. The sample is divided into Recent owners (3,026 cases) who bought a car from 2022 onwards and Prospect owners (1,908 cases) who bought a car before 2022. Of both profiles, a distinction was made between New and Used profiles.
The sample was supplemented with a Gen Z Early Adopter panel for comparison with market trends and a BEV owner sample.
Study is conducted with the support of Mawdy Services (formerly known in Italy as Mapfre Warranty)
Product Information
Language
Italian
Total pages
92 (Complete study)
Release date
May 2024
Format
Digital (PDF)
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