The Mobility Landscape Study project looks at the highly uncertain context that characterizes the automotive industry and provides a careful analysis of possible scenarios and all the opportunities to expand and diversify the business. In fact, more than half of Italian dealers say they are interested in investing their resources in the development of alternative directions to the business traditionally linked to the sale of cars. A figure that goes along with what is the evolution of consumers’ mobility habits.

In 2024, the report “Microcars and two-wheelers in the dealer business” was conducted by involving 4,392 Italian dealer customers, 652 users of these types of vehicles, 170 entrepreneurs, and online mapping of the offerings of half of the Italian dealers. Specifically, the analysis includes:

Introduction:

• Mobility Landscape
• Taxonomy
• Methodology and study sample

Overview and market trends of vehicle types:

• Market trends by vehicle type
• Brand map

Customer perspective:

• Personal mobility evolution
• Vehicles of interest (attractiveness levers, brakes and barriers, vehicles routinely used)
• Buyer profiling (brand and retailer choice, information channels, online purchase, propensity to finance, post-sale spending)
• Propensity to buy from dealer

Dealer perspective:

• Interest in selling vehicle types (available resources, levers of attractiveness, brakes and barriers)
• Minimum interest marginality
• Current supply mapping
• Examples of Italian and European dealers

Map of opportunities:

• Points of attention according to dealers
• Synergies
• Evaluation framework by vehicle type
• Rationales of dealer business evolution
• Key success factors