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Detailed description
The Automotive Customer Study 2025 is based on an in-depth analysis conducted on 3,641 voluntary respondents during the March survey period. The sample includes customers who purchased new cars, used cars, and battery electric vehicle (BEV) owners.
To further enrich the study, a panel dedicated to Gen Z Early Adopter was also integrated, allowing a direct comparison with new consumer trends in the Italian automotive market.
Main contents of the Report:
- Role of Dealer and Brand, analysis of the relationship between dealerships, automotive brands and customers
- Online Experience, in-depth look at the impact of digitization in car buying, between online search and digital touchpoints.
- Electric cars, evolution of perception and demand for electric vehicles (EVs) and plug-in hybrids.
- Pre-owned cars, trends and preferences in the used car market, an increasingly strategic segment.
- ESG, how much sustainability, social responsibility and governance influence automotive purchasing choices.
- Expectations for the future, forward-looking view on consumer trends for the next car between purchasing formulas, insurance packages and innovation.
What you'll find in the Report
- Analysis based on interviews with more than 3,600 Italian dealership customers.
- Data updated to 2025 with exclusive insights on emerging trends
- More than 100 charts and tables divided among the 6 different chapters
Product Information
Language
Italian
Total pages
85 (Complete Study)
Release date
May 2025
Format
Digital (PDF)
Automotive Customer Study 2025
Description: What are the new consumer trends in the Italian automotive market? This is the key question behind Quintegia's annual study dedicated to the customer analysis of dealerships located throughout the country.
In an industry marked by profound changes and ongoing uncertainties, the report offers a detailed and up-to-date analysis of the buying behaviors, emerging preferences and new expectations of Italian consumers.
Discover the Automotive Customer Study 2025 now
Detailed description
The Automotive Customer Study 2025 is based on an in-depth analysis conducted on 3,641 voluntary respondents during the March survey period. The sample includes customers who purchased new cars, used cars, and battery electric vehicle (BEV) owners.
To further enrich the study, a panel dedicated to Gen Z Early Adopter was also integrated, allowing a direct comparison with new consumer trends in the Italian automotive market.
Main contents of the Report:
- Role of Dealer and Brand, analysis of the relationship between dealerships, automotive brands and customers
- Online Experience, in-depth look at the impact of digitization in car buying, between online search and digital touchpoints.
- Electric cars, evolution of perception and demand for electric vehicles (EVs) and plug-in hybrids.
- Pre-owned cars, trends and preferences in the used car market, an increasingly strategic segment.
- ESG, how much sustainability, social responsibility and governance influence automotive purchasing choices.
- Expectations for the future, forward-looking view on consumer trends for the next car between purchasing formulas, insurance packages and innovation.
What you'll find in the Report
- Analysis based on interviews with more than 3,600 Italian dealership customers.
- Data updated to 2025 with exclusive insights on emerging trends
- More than 100 charts and tables divided among the 6 different chapters
Product Information
Language
Italian
Total pages
85 (Complete Study)
Release date
May 2025
Format
Digital (PDF)
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