The objective of the study is to provide a valuable periodic tool to draw a picture of the relationship between Manufacturers and Dealer Networks through the opinion of Italian dealers and, in the most in-depth form by individual brand, a customized report useful to manufacturer as a source of knowledge about their Network and improvement actions, with specific elements of comparative and historical analysis.

Data collection lasts for about two months (during March-April 2024) and is carried out by means of a qualitative-quantitative questionnaire aimed at studying different management areas. A distinctive feature of the firm is the direct channel through which dealers can express their degree of satisfaction, freely and anonymously via e-mail, while also providing practical and targeted suggestions in different areas.

Transparency to participating dealers is a key element.