{"id":53265,"date":"2026-05-14T10:39:15","date_gmt":"2026-05-14T08:39:15","guid":{"rendered":"https:\/\/shop.quintegia.it\/?post_type=product&p=53265"},"modified":"2026-05-20T15:56:37","modified_gmt":"2026-05-20T13:56:37","slug":"aoe-26","status":"publish","type":"product","link":"https:\/\/shop.quintegia.it\/en\/product\/aoe-26\/","title":{"rendered":"Automotive Online Experience 2026"},"content":{"rendered":"\t\t
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The Automotive Online Experience <\/strong>was created with the aim of exploring the dynamics of the online experience provided to customers in the automotive sector, with a particular focus on the role played by dealership websites as an increasingly important hub in the customer journey. In light of the growing interest in online purchasing and the digital initiatives promoted by automakers, the study aims to provide a structured analysis of how dealers\u2019 digital presence is evolving. <\/p>

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The third edition of the study evaluates this aspect using the Website Experience framework<\/strong>, which collects, summarizes, and highlights the most relevant elements of the customer\u2019s online experience. The analysis is divided into four key areas: product presentation, sales functionality, after-sales functionality, and customer-dealer interaction, thereby providing a comprehensive and up-to-date overview of the main components that define dealerships\u2019 digital presence. <\/p>

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Automotive Online Experience 2026 provides a detailed overview of the development of online services at dealerships through three integrated analytical approaches: an assessment of dealers\u2019 online presence for each service category, a comparison with the Top 50 Italian dealers and the Top 20 European dealers<\/strong>, and an examination of representative case studies in Italy and Europe. In this way, the study highlights strengths, areas for improvement, and the evolutionary trajectories of the digital channel in the automotive sector. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The methodology behind the Automotive Online Experience 2026 is based on an analysis of the main websites of 294 Italian dealerships<\/strong>\u2014including all of Italy\u2019s Top 50 dealers<\/strong>\u2014and incorporates an analysis of Europe\u2019s Top 20 dealers<\/strong> through their respective country websites.<\/p>

Specifically, the analysis includes:<\/p>

  • an overview of the topic of buying cars online<\/strong>, taking into account both consumer interest and the approach of car manufacturers;<\/li>
  • product presentations<\/strong>, with a focus on production cars, electric mobility, and special themes;<\/li>
  • sales features<\/strong>, such as trade-in valuation, financing simulations, and online purchasing options;<\/li>
  • after-sales functions<\/strong>, including quoting, service scheduling, mobility services, and B2C e-commerce;<\/li>
  • the interaction between customers and dealers<\/strong>, with a focus on online communication tools.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Product Information<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\tMay 2026\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\tDigital (PDF)\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    This study analyzes the online experience offered by automotive dealerships,<\/strong> in a context where customer interest in digital purchasing methods is growing and car manufacturers\u2019 online initiatives are simultaneously expanding. The third edition of the Automotive Online Experience focuses on the evolution of dealers\u2019 digital presence, assessed through the proprietary Website Experience framewor<\/strong>k, which enables the identification and comparison of the most relevant website features. The study thus provides an up-to-date snapshot of the level of development of online services in the sector, integrating an assessment of dealer websites, a comparison with the Top 50 Italian dealers and the Top 20 European dealers<\/strong><\/em>, and an analysis of representative case studies in Italy and Europe.<\/p>\n","protected":false},"featured_media":53600,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[462,452,441],"product_tag":[],"class_list":{"0":"post-53265","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-462","7":"product_cat-documents-with-variations","8":"product_cat-marketing","10":"first","11":"instock","12":"sold-individually","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-variable"},"yoast_head":"\nAutomotive Online Experience 2026 - E-commerce Quintegia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.quintegia.it\/en\/product\/aoe-26\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automotive Online Experience 2026 - E-commerce Quintegia\" \/>\n<meta property=\"og:description\" content=\"This study analyzes the online experience offered by automotive dealerships, in a context where customer interest in digital purchasing methods is growing and car manufacturers\u2019 online initiatives are simultaneously expanding. 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