{"id":51797,"date":"2025-07-28T16:25:03","date_gmt":"2025-07-28T14:25:03","guid":{"rendered":"https:\/\/shop.quintegia.it\/product\/automotive-online-experience-2025\/"},"modified":"2025-12-01T07:35:16","modified_gmt":"2025-12-01T06:35:16","slug":"automotive-online-experience-2025","status":"publish","type":"product","link":"https:\/\/shop.quintegia.it\/en\/product\/automotive-online-experience-2025\/","title":{"rendered":"Automotive Online Experience 2025"},"content":{"rendered":"\t\t
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The Automotive Online Experience<\/strong> was created with the aim of analyzing the state and evolution of the digital experience offered by dealerships and OEMs, in response to growing customer interest in online purchasing and the strengthening of digital initiatives by manufacturers. The study aims to assess in a structured way the quality of online interaction between dealership and customer, with a specific focus on their sites, which are now a key junction in the customer journey. <\/p>

The framework on which the analysis is based is the Website Experience Framework<\/strong>, a model developed by Quintegia that allows to detect, synthesize and compare the most relevant features of dealers’ digital principals. This approach allows for an accurate snapshot of the industry’s level of digital maturity, highlighting strengths, critical issues and opportunities for development. The study includes a specific focus on the Top50 Italian dealers and the Top20 European dealers. <\/p>

Through a cross-sectional reading of the evidence collected, the study provides useful insights to understand how the online channel is evolving and what the real contribution of digital touchpoints is in building an effective, fluid and consistent purchasing experience with new consumer habits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Automotive Online Experience methodology was carried out by mapping the website of 299 Italian dealers (including all Top50 Italian dealers). The analysis is also complemented by mapping the Top20 European dealers. <\/p>

Specifically, the analysis includes:<\/p>

  • Overview of online car buying<\/strong> (Intelligent Retail Framework)<\/li>
  • Online Experience: Product Presentation<\/strong><\/li>
  • Online Experience: Functionality in selling<\/strong><\/li>
  • Online Experience: Functionality in after-sales<\/strong><\/li>
  • Online Experience: Interaction between customer and dealer<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\tDigital (PDF)\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    This study investigates the online experience offered by dealerships in light of a growing appetite for digital purchasing by both customers and manufacturers’ strategies. The analysis focuses on dealers’ digital presidium through the proprietary Website Experience<\/em> framework, developed by Quintegia to map and assess the most relevant features of websites. The second edition of the project delves into the evolution of this presidium, returning an updated snapshot of the main online dynamics in the industry. The study thus offers a useful tool for understanding strengths and areas for improvement in digital interaction with the end customer, in an ever-changing context. The study includes a specific focus on the Top50 Italian dealers and the Top20 European dealers.<\/p>\n","protected":false},"featured_media":51776,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[457,452],"product_tag":[],"class_list":{"0":"post-51797","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-457","7":"product_cat-documents-with-variations","9":"first","10":"instock","11":"sold-individually","12":"taxable","13":"shipping-taxable","14":"purchasable","15":"product-type-variable"},"yoast_head":"\nAutomotive Online Experience 2025 - E-commerce Quintegia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.quintegia.it\/en\/product\/automotive-online-experience-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automotive Online Experience 2025 - E-commerce Quintegia\" \/>\n<meta property=\"og:description\" content=\"This study investigates the online experience offered by dealerships in light of a growing appetite for digital purchasing by both customers and manufacturers' strategies. The analysis focuses on dealers' digital presidium through the proprietary Website Experience framework, developed by Quintegia to map and assess the most relevant features of websites. The second edition of the project delves into the evolution of this presidium, returning an updated snapshot of the main online dynamics in the industry. The study thus offers a useful tool for understanding strengths and areas for improvement in digital interaction with the end customer, in an ever-changing context. 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