{"id":51190,"date":"2025-05-13T18:00:27","date_gmt":"2025-05-29T08:44:52","guid":{"rendered":"https:\/\/shop.quintegia.it\/product\/dealer-marketing-monitor-2025\/"},"modified":"2025-12-01T07:35:20","modified_gmt":"2025-12-01T06:35:20","slug":"dealer-marketing-monitor-2025","status":"publish","type":"product","link":"https:\/\/shop.quintegia.it\/en\/product\/dealer-marketing-monitor-2025\/","title":{"rendered":"Dealer Marketing Monitor 2025"},"content":{"rendered":"\t\t
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The Dealer Marketing Monitor<\/strong> was created with the aim of tracking the current setup and future outlook of dealership communication strategies, with a specific focus on key topics such as the importance of customer data and the targeting of business clients. The foundation of the study is the Intelligent Retail<\/strong> framework, developed by Quintegia, which outlines the key steps for optimal customer management through the strategic use of data. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Respondents and Methodology:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Dealer Marketing Monitor<\/strong> is based on qualitative interviews with over 130 Marketing Managers<\/strong> from automotive dealerships.<\/p>

The analysis includes:<\/p>

  • Overview <\/strong>(Intelligent Retail Framework)<\/li>
  • Intelligent Retail: Data Collection & Updating<\/strong><\/li>
  • Intelligent Retail: Data Interpretation & Analysis<\/strong><\/li>
  • Intelligent Retail: Initiative Activation<\/strong><\/li>
  • IIntelligent Retail: Monitoring & Optimization<\/strong><\/li>
  • Focus on Business Customers<\/strong><\/li><\/ul>

    An extended version of the report is available upon request, featuring a dedicated focus on OEM support for local marketing<\/strong>. This section examines the relationship between dealers and OEMs, specifically assessing satisfaction levels with the support provided in local marketing activities. It explores issues such as brand strategy <\/strong>and the degree of customization <\/strong>allowed. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Product Information<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\tMay 2025\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\tDigital (PDF)\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    This study explores the perspective of dealership Marketing Managers<\/strong>, key figures in interpreting strategies and challenges related to the relationship with the end customer. Automotive Consumer The survey offers an in-depth analysis of communication management in the current context, characterized by rapid changes in the channels and languages to be adopted. Through a proprietary framework developed by Quintegia<\/strong>, the study allows the opinion of marketing managers to be mapped, returning a clear and up-to-date picture of the internal dynamics of dealerships. Showing assets and perspectives of a constantly evolving industry.<\/p>\n","protected":false},"featured_media":51087,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[457,432,450,452,441],"product_tag":[],"class_list":{"0":"post-51190","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-457","7":"product_cat-dealers","8":"product_cat-documents-and-studies","9":"product_cat-documents-with-variations","10":"product_cat-marketing","12":"first","13":"instock","14":"sold-individually","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-variable"},"yoast_head":"\nDealer Marketing Monitor 2025 - E-commerce Quintegia<\/title>\n<meta name=\"description\" content=\"Automotive Consumer The survey offers an in-depth analysis of communication management in the current context, characterized by rapid changes in the channels and languages to be adopted.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.quintegia.it\/en\/product\/dealer-marketing-monitor-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dealer Marketing Monitor 2025 - 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