{"id":50800,"date":"2025-05-13T18:00:10","date_gmt":"2025-05-09T10:48:10","guid":{"rendered":"https:\/\/shop.quintegia.it\/?post_type=product&p=50800"},"modified":"2025-12-01T07:35:22","modified_gmt":"2025-12-01T06:35:22","slug":"nbo25","status":"publish","type":"product","link":"https:\/\/shop.quintegia.it\/en\/product\/nbo25\/","title":{"rendered":"New Brand Observatory 2025"},"content":{"rendered":"\t\t
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The study was conducted to map the brands entering the European and\/or Italian market<\/strong>. The following were considered:  over 65 brands <\/strong> in depth about 40 brands<\/strong> interested in the European market. The focus is on brands  autovetture<\/strong> e, in termini di offerta, si approfondiscono i modelli elettrici<\/strong> o plug-in<\/strong> in gamma. La sezione introduttiva \u00e8 dedicata ai  brands recently entered in Italy,<\/strong> where they are analyzed 17 brands<\/strong> with BEV or PHEV in their range. The next two sections are dedicated to other <\/strong>brands that have entered Europe<\/strong> (and not Italy) and those intending to enter<\/strong>, for a total of 17 more.  22 brands<\/strong> examined in depth. The framework <\/strong>incoming brands analysis framework is based on 6 dimensions<\/strong> shown below:<\/p>\n

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  • Investors and brand strength<\/li>\n
  • Range and motorization<\/li>\n
  • Mobility formulas<\/li>\n
  • Online sales<\/li>\n
  • Sales network<\/li>\n
  • Presence in Europe<\/li>\n<\/ul>\n

    In addition to the summary representation, according to the framework above, qualitative information and news reports are available that deepen the analysis by brand.<\/p>\n

    In addition, an analysis of the BEV and PHEV models offered by emerging brands in Europe and Italy is provided, with an indication of the \u201cstarting from\u201d price range offered to consumers.<\/p>\n

    Finally, there is an overview of the distribution models adopted by the new brands and some news and interesting facts from well-known tech companies and manufacturers..<\/p>\n

    The data and information covered in the Report are collected from multiple sources and updated as of June 2025.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t89 (Extended edition)\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\tDigital (PDF)\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    The New Brand Observatory is Quintegia’s study, now in its third edition, aimed at mapping new car brands that have entered or are entering the European market<\/strong>. Of the more than 65 brands<\/strong> considered, 43 are gradually entering Europe, 18 of which have already entered Italy since 2021<\/strong>, with sales achieved, and 9 are interested in the national market<\/strong> between 2025 and 2028. Each of these brands was analyzed within the study according to a specific framework based on six dimensions. <\/p>\n","protected":false},"featured_media":50817,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[457,432,450,452,443],"product_tag":[],"class_list":{"0":"post-50800","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-457","7":"product_cat-dealers","8":"product_cat-documents-and-studies","9":"product_cat-documents-with-variations","10":"product_cat-new-brands","12":"first","13":"instock","14":"sold-individually","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-variable","19":"has-default-attributes"},"yoast_head":"\nNew Brand Observatory 2025 - E-commerce Quintegia<\/title>\n<meta name=\"description\" content=\"The New Brand Observatory is Quintegia's study, now in its third edition, aimed at mapping new car brands that have entered or are entering the European market. Of the more than 65 brands considered, 43 are gradually entering Europe, 18 of which have already entered Italy since 2021, with sales achieved, and 9 are interested in the national market between 2025 and 2028. Each of these brands was analyzed within the study according to a specific framework based on six dimensions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.quintegia.it\/en\/product\/nbo25\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Brand Observatory 2025 - E-commerce Quintegia\" \/>\n<meta property=\"og:description\" content=\"The New Brand Observatory is Quintegia's study, now in its third edition, aimed at mapping new car brands that have entered or are entering the European market. 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