{"id":50692,"date":"2025-05-13T18:00:21","date_gmt":"2025-05-08T14:30:22","guid":{"rendered":"https:\/\/shop.quintegia.it\/?post_type=product&p=50692"},"modified":"2025-12-01T07:35:21","modified_gmt":"2025-12-01T06:35:21","slug":"ccc25","status":"publish","type":"product","link":"https:\/\/shop.quintegia.it\/en\/product\/ccc25\/","title":{"rendered":"Company Car Canvas 2025"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The Company Car Canvas<\/strong> gathers insights from both business customers and dealers, treating them as two sides of the same coin. On one side, it explores the needs of business clients<\/strong> in terms of products, services, and retail experience; on the other, it analyzes the current structure of dealerships<\/strong>, the importance of dedicated services, and future development prospects. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Respondents and Methodology:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The methodology of the Company Car Canvas was developed through a panel of preliminary qualitative interviews with dealers, followed by two quantitative surveys<\/strong> involving more than 500<\/strong> Business Clients<\/strong> (including self-employed professionals and companies) and over 230 dealership representatives, such as Owners, Brand and Fleet Managers<\/strong>, as well as Marketing Managers<\/strong>, who were asked to respond to specific questions.<\/p>

The analysis includes:<\/p>

  • Introduction <\/strong>(Focus on the Italian-European market)<\/li>
  • Products and services <\/strong>(360\u00b0 service, new car brands, long-term rental, mobility platforms, electric vehicles)<\/li>
  • Communication and interaction<\/strong> (interaction quality, service booking, remote purchasing)<\/li>
  • At-home services<\/strong> (test drive, home delivery, pick-up & delivery, at-home maintenance)<\/li>
  • In-dealership experience<\/strong> (dedicated solutions, extended workshop hours, consultancy)<\/li><\/ul>

    An extended version of the report is available upon request, with a focus on personal profiles<\/strong> identified using statistical techniques such as PCA (Principal Component Analysis)<\/strong> and cluster analysis<\/strong>, which helped detect recurring patterns and behaviors within the sample. These represent profiles with clearly distinct needs and attitudinal traits, with evident implications for the expected customer experience<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Product Information<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t
    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tLanguage\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tItalian\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTotal pages\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\t67\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tRelease date\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tMay 2025\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t
    \n\t\t\t\t\n\t\t\t\t<\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
    \n\n\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFormat\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tDigital (PDF)\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    The business channel<\/strong> represents a strategic lever for dealer growth, but it requires a dedicated <\/strong>approach capable of addressing needs<\/strong>, attitudes<\/strong>, and expectations <\/strong>that are hugely different from those of private customers. The study aims to explore the specific characteristics of business clients<\/strong>, also drawing on the direct experience of dealers<\/strong>. <\/p>\n","protected":false},"featured_media":51102,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[457,432,450,452,444],"product_tag":[],"class_list":["post-50692","product","type-product","status-publish","has-post-thumbnail","product_cat-457","product_cat-dealers","product_cat-documents-and-studies","product_cat-documents-with-variations","product_cat-new-cars","first","instock","sold-individually","taxable","shipping-taxable","purchasable","product-type-variable"],"yoast_head":"\nCompany Car Canvas 2025 - E-commerce Quintegia<\/title>\n<meta name=\"description\" content=\"The study aims to explore the specific characteristics of business customers, drawing on the direct experience of dealers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.quintegia.it\/en\/product\/ccc25\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Company Car Canvas 2025 - E-commerce Quintegia\" \/>\n<meta property=\"og:description\" content=\"The study aims to explore the specific characteristics of business customers, drawing on the direct experience of dealers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shop.quintegia.it\/en\/product\/ccc25\/\" \/>\n<meta property=\"og:site_name\" content=\"E-commerce Quintegia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/quintegia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T06:35:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shop.quintegia.it\/wp-content\/uploads\/2025\/05\/Company_Car_Canvas_2025_Thumbnail_Report_Completo_compressed.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@quintegia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/product\\\/ccc25\\\/\",\"url\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/product\\\/ccc25\\\/\",\"name\":\"Company Car Canvas 2025 - E-commerce Quintegia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/product\\\/ccc25\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/product\\\/ccc25\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/shop.quintegia.it\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Company_Car_Canvas_2025_Thumbnail_Report_Completo_compressed.png\",\"datePublished\":\"2025-05-08T14:30:22+00:00\",\"dateModified\":\"2025-12-01T06:35:21+00:00\",\"description\":\"The study aims to explore the specific characteristics of business customers, drawing on the direct experience of dealers.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/product\\\/ccc25\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/product\\\/ccc25\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/product\\\/ccc25\\\/#primaryimage\",\"url\":\"https:\\\/\\\/shop.quintegia.it\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Company_Car_Canvas_2025_Thumbnail_Report_Completo_compressed.png\",\"contentUrl\":\"https:\\\/\\\/shop.quintegia.it\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Company_Car_Canvas_2025_Thumbnail_Report_Completo_compressed.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/product\\\/ccc25\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"List\",\"item\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/list\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Company Car Canvas 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/\",\"name\":\"Piattaforma online Quintegia\",\"description\":\"Innovation via Research, Competences and Networking\",\"publisher\":{\"@id\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/#organization\",\"name\":\"Piattaforma online Quintegia\",\"url\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/shop.quintegia.it\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/quintegia_logo_t_350x108-qdr4wijvw1fg5dstrf429b3ruvl002476fevzdyqmw.png\",\"contentUrl\":\"https:\\\/\\\/shop.quintegia.it\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/quintegia_logo_t_350x108-qdr4wijvw1fg5dstrf429b3ruvl002476fevzdyqmw.png\",\"width\":200,\"height\":60,\"caption\":\"Piattaforma online Quintegia\"},\"image\":{\"@id\":\"https:\\\/\\\/shop.quintegia.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/quintegia\",\"https:\\\/\\\/x.com\\\/quintegia\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/quintegia\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/quintegia\",\"https:\\\/\\\/www.instagram.com\\\/quintegia\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Company Car Canvas 2025 - E-commerce Quintegia","description":"The study aims to explore the specific characteristics of business customers, drawing on the direct experience of dealers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shop.quintegia.it\/en\/product\/ccc25\/","og_locale":"en_US","og_type":"article","og_title":"Company Car Canvas 2025 - E-commerce Quintegia","og_description":"The study aims to explore the specific characteristics of business customers, drawing on the direct experience of dealers.","og_url":"https:\/\/shop.quintegia.it\/en\/product\/ccc25\/","og_site_name":"E-commerce Quintegia","article_publisher":"https:\/\/www.facebook.com\/quintegia","article_modified_time":"2025-12-01T06:35:21+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/shop.quintegia.it\/wp-content\/uploads\/2025\/05\/Company_Car_Canvas_2025_Thumbnail_Report_Completo_compressed.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@quintegia","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shop.quintegia.it\/en\/product\/ccc25\/","url":"https:\/\/shop.quintegia.it\/en\/product\/ccc25\/","name":"Company Car Canvas 2025 - E-commerce Quintegia","isPartOf":{"@id":"https:\/\/shop.quintegia.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shop.quintegia.it\/en\/product\/ccc25\/#primaryimage"},"image":{"@id":"https:\/\/shop.quintegia.it\/en\/product\/ccc25\/#primaryimage"},"thumbnailUrl":"https:\/\/shop.quintegia.it\/wp-content\/uploads\/2025\/05\/Company_Car_Canvas_2025_Thumbnail_Report_Completo_compressed.png","datePublished":"2025-05-08T14:30:22+00:00","dateModified":"2025-12-01T06:35:21+00:00","description":"The study aims to explore the specific characteristics of business customers, drawing on the direct experience of dealers.","breadcrumb":{"@id":"https:\/\/shop.quintegia.it\/en\/product\/ccc25\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shop.quintegia.it\/en\/product\/ccc25\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shop.quintegia.it\/en\/product\/ccc25\/#primaryimage","url":"https:\/\/shop.quintegia.it\/wp-content\/uploads\/2025\/05\/Company_Car_Canvas_2025_Thumbnail_Report_Completo_compressed.png","contentUrl":"https:\/\/shop.quintegia.it\/wp-content\/uploads\/2025\/05\/Company_Car_Canvas_2025_Thumbnail_Report_Completo_compressed.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/shop.quintegia.it\/en\/product\/ccc25\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shop.quintegia.it\/en\/home\/"},{"@type":"ListItem","position":2,"name":"List","item":"https:\/\/shop.quintegia.it\/en\/list\/"},{"@type":"ListItem","position":3,"name":"Company Car Canvas 2025"}]},{"@type":"WebSite","@id":"https:\/\/shop.quintegia.it\/en\/#website","url":"https:\/\/shop.quintegia.it\/en\/","name":"Piattaforma online Quintegia","description":"Innovation via Research, Competences and Networking","publisher":{"@id":"https:\/\/shop.quintegia.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shop.quintegia.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shop.quintegia.it\/en\/#organization","name":"Piattaforma online Quintegia","url":"https:\/\/shop.quintegia.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shop.quintegia.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/shop.quintegia.it\/wp-content\/uploads\/2022\/06\/quintegia_logo_t_350x108-qdr4wijvw1fg5dstrf429b3ruvl002476fevzdyqmw.png","contentUrl":"https:\/\/shop.quintegia.it\/wp-content\/uploads\/2022\/06\/quintegia_logo_t_350x108-qdr4wijvw1fg5dstrf429b3ruvl002476fevzdyqmw.png","width":200,"height":60,"caption":"Piattaforma online Quintegia"},"image":{"@id":"https:\/\/shop.quintegia.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/quintegia","https:\/\/x.com\/quintegia","https:\/\/www.youtube.com\/user\/quintegia","https:\/\/www.linkedin.com\/company\/quintegia","https:\/\/www.instagram.com\/quintegia\/"]}]}},"_links":{"self":[{"href":"https:\/\/shop.quintegia.it\/en\/wp-json\/wp\/v2\/product\/50692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shop.quintegia.it\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/shop.quintegia.it\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/shop.quintegia.it\/en\/wp-json\/wp\/v2\/comments?post=50692"}],"version-history":[{"count":0,"href":"https:\/\/shop.quintegia.it\/en\/wp-json\/wp\/v2\/product\/50692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shop.quintegia.it\/en\/wp-json\/wp\/v2\/media\/51102"}],"wp:attachment":[{"href":"https:\/\/shop.quintegia.it\/en\/wp-json\/wp\/v2\/media?parent=50692"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/shop.quintegia.it\/en\/wp-json\/wp\/v2\/product_brand?post=50692"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/shop.quintegia.it\/en\/wp-json\/wp\/v2\/product_cat?post=50692"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/shop.quintegia.it\/en\/wp-json\/wp\/v2\/product_tag?post=50692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}