1.0E-commerce Quintegiahttps://shop.quintegia.it/en/New Brand Observatory 2026 - E-commerce Quintegiarich600338<blockquote class="wp-embedded-content" data-secret="gEYYNegwui"><a href="https://shop.quintegia.it/en/product/nbo26/">New Brand Observatory 2026</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://shop.quintegia.it/en/product/nbo26/embed/#?secret=gEYYNegwui" width="600" height="338" title="“New Brand Observatory 2026” — E-commerce Quintegia" data-secret="gEYYNegwui" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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https://shop.quintegia.it/wp-content/uploads/2026/05/nbo-en1-1-scaled.png25601440The New Brand Observatory is a study conducted by Quintegia, in its fourth edition, aimed at mapping the new automotive brands that have entered or are entering the European market. Among the more than 70 brands considered, 48 are gradually entering Europe, of which 22 have already entered Italy since 2021, with sales recorded, and 11 are interested in entering the national market between 2026 and 2030. Each of these brands is analyzed in the study according to a specific framework across six dimensions.