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</html><thumbnail_url>https://shop.quintegia.it/wp-content/uploads/2025/01/Quintegia_NewBrandObservatory_2024_Demo_eng_Pagina_01.png</thumbnail_url><thumbnail_width>8000</thumbnail_width><thumbnail_height>4500</thumbnail_height><description>The New Brand Observatory is Quintegia's study aimed at mapping new car brands entering or entering Italy or Europe with an electric-powered range (BEV or PHEV). Among the more than 60 brands considered, there are 30 electrified brands that are entering, including 10 that have already entered Italy since 2020, 10 interested in the domestic market largely by 2024, and another 10 among those already present and entering other European countries, excluding Italy for the time being. Each of these brands was analyzed within the Study according to a specific framework.</description></oembed>
